In the media

VOGUE
VOGUE

The lab-grown diamond jewellers even top celebrities are getting into Celebrities who have caught on to lab-grown diamonds include Rihanna, Lady Gaga, Zendaya, Emma Watson, Meghan Markle, Jennifer Lopez, and more.

The lab-grown diamond jewellers even top celebrities are getting into Celebrities who have caught on to lab-grown diamonds include Rihanna, Lady Gaga, Zendaya, Emma Watson, Meghan Markle, Jennifer Lopez, and more.

HARPER'S BAZAAR
HARPER'S BAZAAR

Fine jewellery brand Vrai ('true' in French), specialises in modern, elegant jewellery that's designed to be worn forever.

THE ZOE REPORT
THE ZOE REPORT

Today, most consumers are aiming for ‘aspirational’ sizes that come with the 1ct plus territory.

THE LUXURY ITEM PODCAST | VRAI CREATED DIAMONDS
THE LUXURY ITEM PODCAST | VRAI CREATED DIAMONDS

Scott Kerr talks to Mona Akhavi, Chief Executive Officer of Vrai, the lab-grown jewelry line backed by Leonardo DiCaprio and other high-profile Silicon Valley investors.

POPSUGAR UK
POPSUGAR UK

The unique Signature V setting offers an adaptation of the classic solitaire with the V-shaped band. Customers are looking to create a ring that is unique, choosing diamond shapes that showcase their personal style and are personalizing with wedding stacks.

CITIZEN FEMME
CITIZEN FEMME

VRAI is a fine jewellery brand specialising in ethical, man-made diamonds. Using recycled gold and utilising unusual diamond shapes, their modern take on luxury jewellery makes for timeless heirlooms.

EVENING STANDARD
EVENING STANDARD

Creating spectacular diamond jewellery using stones from its own foundry, US brand VRAI describes itself as a digital-first fine jewellery brand.

THE GOOD WEB GUIDE
THE GOOD WEB GUIDE

The world's first certified diamond producer with zero emissions, a fine jewellery brand with innovation, craftsmanship, and sustainability at the core.

POPSUGAR
POPSUGAR

13 Types of Engagement Rings Jewelers Are Making Nonstop This Year

HARPER'S BAZAAR
HARPER'S BAZAAR

She accessorized her look with gold bangle bracelets, a yellow gold, diamond embellished, cross-shaped necklace by VRAI designed in collaboration with Rob Zangardi and Mariel Haenn, and shimmering earrings.

LUXURY DAILY
LUXURY DAILY

Engaged affluents are taking a more thoughtful approach to wedding jewelry as the COVID-19 pandemic eases and lavish weddings resume.

ARE LAB-GROWN DIAMONDS REALLY THE SUSTAINABLE FUTURE?
ARE LAB-GROWN DIAMONDS REALLY THE SUSTAINABLE FUTURE?

The mined diamond industry has been plagued by labour abuses and a persistent lack of transparency, with efforts to reform yielding mixed results. The lab-grown diamond industry developed to give customers a cleaner diamond option.

THE HOLLYWOOD REPORTER
THE HOLLYWOOD REPORTER

The Hollywood Reporter spoke with three women who dress Hollywood executives and producers about what their clients want to wear right now as people in the entertainment industry begin to take lunch meetings again around town.

THE HOLLYWOOD REPORTER
THE HOLLYWOOD REPORTER

VRAI has teamed up with world-renowned styling pair Rob Zangardi and Mariel Haenn, known as Rob and Mariel, to launch Vrai x RandM.

FORBES
FORBES

VRAI has released a unisex capsule collection designed with stylists RandM, who have been behind looks for celebrities from J Lo to Lily Collins.

WALLPAPER
WALLPAPER

For Zangardi and Haenn, the possibilities of man-made diamonds allow for greater creativity when freed from the traditional restrictions on cuts.

DAILY FRONT ROW
DAILY FRONT ROW

The 12-piece line contains a range of jewelry boasting zero-carbon emission diamonds and recycled gold that are inspired by Zangardi and Haenn’s own go-to accessories.

TOWN & COUNTRY
TOWN & COUNTRY

For something as meaningful and sentimental as fine jewelry, today’s buyers want personalized designs that reflect their values.

WAVES
WAVES

VRAI uses recycled solid gold and recyclable packaging and aligns with partners who share core values of sustainability, transparency, innovation, and quality.

VOGUE
VOGUE

A new bridal collaboration between Amanda Hearst Rønning and VRAI looks as modern as it does timeless.

FAST COMPANY
FAST COMPANY

Zero-carbon-footprint, lab-grown diamond engagement rings are tough to beat, but traceable fine jewelry with playful designs sparkle just the same.

FORBES
FORBES

The innovation behind the diamonds in VRAI jewelry is an example of how technology and creativity can support a healthy future for our planet, without compromise.

FORBES
FORBES

VRAI uses lab grown diamonds from its own foundry, meaning there is truly no middleman between the stone’s source and its setting.

COVETEUR
COVETEUR

From deepened charitable initiatives to customer sweepstakes and the launch of its Iconic Shapes collection, VRAI continues to innovate while prioritizing community.

VOGUE
VOGUE

Shop the ethical, sustainable, and cause-supporting gifts for everyone on your list.

REAL SIMPLE
REAL SIMPLE

These diamonds have spiked in popularity because they’re sourced through transparent, conflict-free methods, and they can be sold at a lower price.

BRIDES
BRIDES

Consumers who have been hesitant to make a purchase are realizing that they can get exceptional service through virtual appointments and feel confident about their choices.

FORBES
FORBES

Inspired by the fluidity and iconic beauty of water, VRAI's Neptune Floating Necklace sparkles with a graduated brilliance.

WWD
WWD

Chrissy Teigen, Lana Condor and Octavia Spencer wore VRAI pieces at events and the emphasis on ‘green’ carpets is resonating across the fashion industry.

THE ZOE REPORT
THE ZOE REPORT

The idea that love always prevails can seem idealistic, but when it comes to engagement ring trends since COVID-19, it proves truer than ever.

MODERN LUXURY
MODERN LUXURY

This delicate, sustainably grown diamond necklace is a classic. The pear-shaped stone adds an unexpected stylish touch.

JCK
JCK

The Vrai x Amanda Hearst Rønning collection is composed of dazzling, voluminous, capital-J jewelry inspired in part by the 1930s heyday of Hearst Castle glamour.

ENTERTAINMENT TONIGHT
ENTERTAINMENT TONIGHT

Get tips on everything you need to know before buying an engagement ring from fine jewelry experts.

TOWN & COUNTRY
TOWN & COUNTRY

When I came across VRAI I realized vintage wasn't the only route to sustainable jewelry.

how to choose an engagement ring
THE KNOT

Everything this online jeweler creates is absolutely gorgeous, but it's also sustainably crafted every step of the way using the highest quality materials.

JCK
JCK

VRAI is offering brides the chance to win jewelry for their bridesmaids and a significant discount on their own wedding rings or styles.

NY MAG'S THE STRATEGIST
NY MAG'S THE STRATEGIST

Maxine Builder, managing editor at NYMag’s The Strategist, thoughtfully reviewed our classic Solitaire collection, crowning us Best Lab grown Diamonds.

FAST COMPANY
FAST COMPANY

Fast Company rounded up the best gender-neutral, ethically responsible gifts— Some might say it’s a Valentine's Day gift guide, but we encourage gifting year-round.

INSTYLE
INSTYLE

Vrai gets bonus points for making a commitment to ethical and sustainable practices, and partnering with responsible manufacturers.

THE ZOE REPORT
THE ZOE REPORT

The brand's hope is to help everyone find theirs through an inclusive, personal design process that offers originality to all engagement ring shoppers.